What is Sales Operations and how does it work?

Sales Operations (Sales Ops) refers to the set of processes, tools, and strategies used to support and drive sales teams towards better performance. It encompasses data analysis, process implementation, and technology selection to maximize sales productivity and performance.

What does a Sales Operations team do?

The main responsibilities of a Sales Ops team include designing and implementing sales processes, managing sales data and reporting, providing sales enablement and training, assisting in the selection of sales technology, managing sales territory design and quota setting, and analyzing sales performance to make recommendations for improvement.

How can Sales Operations help sales teams to excel?

Sales Operations provides sales teams with the resources and support they need to perform at their best. This includes access to the right technology, such as CRM systems and sales enablement tools, as well as processes such as sales forecasting, pipeline management, and lead generation. Through effective training and strategy, Sales Operations helps ensure that sales efforts align with overall business goals.

What are the benefits of a strong Sales Operations function?

A strong Sales Operations function can lead to improved sales performance, increased revenue, and better decision-making. It provides sales teams with the tools, processes, and training they need to succeed and helps align sales strategies with the organization's goals.

How can Captain Data help you improve sales performance?

Captain Data empowers sales ops managers to attain the best possible sales performance by automating the process of searching, compiling, and accessing new company and lead information. Save hours of time every week, usually reserved for lead management and assist your sales team with superb sales enablement. Sales operations managers can further scale all of their hard work around growth, training, and the sales process itself.

Master Sales Operations: Get the data that will help you win more deals

With Captain Data, maximize sales efficiency as you automate the entire process of searching, compiling, and accessing updated information about companies and leads.

Get the data you need to close more deals

Save your sales reps valuable time

Generate qualified leads at scale

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Trusted by 1000+ growing companies

Your new secret to nailing Sales Operations

Give your sales team the web data that allows them to best understand customers and business prospects. Captain Data gives you an up-to-date, repeatable, and scalable sales engine to close more deals.

01

Automate and save hours of effort

Build and enrich lead databases using the sources you need

Drive Sales productivity

Captain Data helps you build a consistent and automated sales engine, tailored to your needs. Extract, enrich and structure the web data you need to win sales!

Reclaim up to 20% of the time you spend selling

Get all of the fresh and relevant information you need to draw meaningful insights

Automate your lead generation to maximize the productivity of your sales team and close more deals

Arnaud Renoux

Growth Manager @The Scalelab

“We need enriched data every day. That means 7 or 8 people are using Captain Data on a daily basis, and there really aren’t other solutions that work well as you scale up.”

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02

Exceed your goals

Get the data that will let you win more deals

Send your conversion rate to outer space

Enrich your sales leads with the information that will help your sales reps conduct successful outbound campaigns instead of just spraying-and-praying.

Streamline your Outbound campaigns

Help your sales reps convert leads into paying customers and increase revenue

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Basile Greiveldinger

Global Sales and Operations Manager

“Once you’ve got more than 5 salespeople, doing things by hand just doesn’t work anymore. That’s when we started using Captain Data, to have the right leads from places like Sales Navigator, to be able to actually have our sales teams doing what they do best.”

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03

Focus on growth

Build automated, scalable processes that grow alongside your sales team

Support your company's growth strategy

Without a strong foundation, a structure will eventually collapse. Throw away the duct tape and scale with a reliable growth process that will not disappoint in generating high-quality leads.

Build reliable processes that support your organization’s sales and growth strategy

Captain Data provides your sales ops teams with fresh and accurate data that drives growth

Build reliable workflows that pull web data from all sources you need: LinkedIn, Google, Crunchbase, Indeed, and many more.

04

Clean Data = Healthy CRM

Keep your database clean with updated data at all times

Wake up to fresh and accurate data every day

We make sure your records are always up-to-date, unified, and complete. Give your sales team the highest level of information and watch them shatter performance goals thanks to superb sales enablement.

Keep your lead records up-to-date at all times

Provide your sales team with high quality information

Help your Sales Ops team master sales enablement

Seamless Integration

Automatically integrate web data into your favorite tools so internal teams always have accurate information at their fingertips.

See our list of integrations

Frequently asked questions about
Sales Operations (Sales Ops)

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